When manufacturing went into decline in the United States, so did downtown and other shopping areas in many large and medium size cities.
Upscale retailers and restaurants drifted away. Real estate values declined. Pedestrian traffic thinned out. But fortunately, in most cases, the wonderful old buildings themselves remained.
By colorfully and imaginatively illuminating these buildings, ARTLUMIERE creates a joyful new atmosphere that draws crowds, improves nightlife, increases real estate values, and provides an incentive for retail stores and other small businesses to stay or locate in the area.
Importantly, the discussion about an area of town changes, from “How sad!” to “Wow! Have you seen it at night?” Added bonus: the extra lighting and increased human traffic gives the streets a safer feeling.